Selling

Choosing an Agent

Most sellers use a real estate agent. You certainly don’t have to, but there are good reasons why most people still do:

  1. Pricing is a real art. The biggest factor in determining how quickly your home sells is the price, and deciding that price is trickier than it seems. It takes experience and even 1% more for your home can mean thousands to your bottom line.
  2. Negotiating is hard. Not just hard to do, but it can feel uncomfortable. If you want someone to negotiate fearlessly on your behalf, you need an agent.
  3. Marketing is more than MLS. To get the most for your home, you need as many buyers interested as possible.

According to REALTOR.com, 82% of real estate sales are the result of agent contacts. Showings and paperwork can be stressful. There’s more to the legal side of a home sale than you might think, and showing your own home is not only awkward, it can really complicate your schedule.

An agent takes away the burden of all these things, and works to get your home sold for the best price in the fastest time. After all—you’ve got a life to live.

If you are interviewing more than one Realtor, don’t be afraid to ask questions.

  • What is your list to sell ratio?  how many of the houses they list actually sell?
  • What is your your list to sell price ratio?  How well are they pricing their listings?
  • What is the average days on the market for your sales?
  • How many homes did you sell last year?

Selling your home is a big deal, don’t be afraid to ask these questions.

Pricing

Setting the price for your home is challenging. Too low, and you leave money on the table. Too high, and you scare away buyers to other properties.

To complicate all this, your home is an emotional asset—it’s hard to see it objectively.

Finding the optimal price—one that maximizes the sale price and minimizes the time it takes to sell—requires strategic thinking. Pricing is something Deanna has spent her career refining and mastering.

It’s no easy task, but it’s a critical one. Pricing your home right the first time results in more exposure, more showings.

Home Staging

Preparing to sell your home may seem overwhelming.  Decluttering and staging are very important when it comes to showing your house to potential buyers.  First impressions and curb appeal mean everything! Should you paint? Do you need to make any repairs? sometimes the answer is YES and sometimes it is NO.

Deanna and Mark take the time to help you answer these questions and point you in the right direction before you list your house for sale.

After many years in the business we have tested systems and procedures in place along with a proven marketing plan, taking the guesswork out of selling your home.

Download our Informed Buyers Guide free of charge or give us a call and we can walk you through it.